We Believe Our Customers Say it Best

Thanks for another successful year.
We realize, without partners like you, we never could have attained the year we have just completed.  It is so important to have partners like you.
-- Quincy, Maine

Thank you, job well done. Manufacturers with such service are rare these days.  Please know that it is noticed, appreciated, and remembered when one is found.
-- Louisville, Kentucky

We are writing to send a heartfelt “Thank You” to you and your staff. We enjoy a wonderful reputation due to the efforts of your company which always goes above and beyond the call of duty. The expertise of your staff and their willingness to help, shows that they are more interested in meeting our needs than they are in the bottom line. Thank you again for your dedication to quality and service. We may not be your biggest account, but we certainly will be your most loyal.
-- Mount Dora, Florida

Our sincere thanks for the way you do business. It is rewarding to deal with a company that pays attention to detail and always answers letters and inquiries promptly. You don’t how unique this is today.
-- Grand Rapids, Michigan

All your pieces are beautiful!
-- Hamilton, New York

Thanks for making us look good!
-- Lakeland, Florida

To become the dominant vendor among upscale independent jewelers in America.

Meet Our Founder, Ray Kincaid

My interest with jewelry began over 52 years ago when I purchased an engagement ring for my wife Claudia. This interest soon developed into a vocation. After 16 years in jewelry retailing, road sales, management and consulting, my wife Claudia and I founded Rego in 1973. In those 34+ years we have evolved into a state-of-the-art Jewelry Manufacturer supported by incredibly skilled craft people who are as excited as I am to produce some of the highest quality jewelry available anywhere.

We would welcome an opportunity to partner with you and demonstrate first hand how Rego delivers value to its customers. Very special and heartfelt thanks to all our existing customers! Many of you have given us the opportunity to serve you since our founding and we are profoundly grateful.

It is my hope you take a few minutes and learn more about our Company and how we focus on your success in the marketplace. We mean it when we say every Rego Customer is a stewardship to serve.

Our Vision

Our Mission

Every Rego Customer is a stewardship to serve. Our mission is to earn and maintain their confidence and enhance their profitability.
-- By continued commitment to integrity and excellence.

-- (“Diligence is man’s precious possession and a person who excels at their work will stand before kings.” Proverbs 22:20 N.K.J.V.)

-- By providing styling that sells and quality to be proud of.

-- By responding to special order requests or design requirements

-- By offering marketing support, inventory management, and other services designed to best benefit Rego customers.

-- By expressing our gratitude to God for blessing us with the finest customers and fulfillment team any company could hope for.

Meet Our President and CEO, Kenny Kincaid

As you may imagine by my last name, my involvement in the jewelry business began in childhood. I still remember my father’s first major equipment purchase. A “Bowmar brain” calculator.  It arrived C.O.D. for over $100.00. Now people send much more complicated calculators as gifts & promotions, how times have changed.

It’s that almost breath taking speed of change that keeps us energized to be the most complete and helpful partner to our customers we can be. Please let one of our knowledgeable Sales Reps show you all the advantages of partnering with Rego. We stand ready with the most dedicated and caring staff, state of the art equipment, and “Styling that Sells” to be a valuable resource for your success.

Rego is totally committed to delivering superior customer value by using every means available. Lets look at Customer Service:

1) Rego delivers on promises we make to our customers. It is a core value with us. First there is our attitude. Rego understands and respects what customers expect and cares enough to exceed your expectations. You are a valued customer, not an account number.

2) Rego’s customer service representatives (CSR) are knowledgeable in the products we create and sell. They literally speak “jewelry” and our customers appreciate their expertise when speaking with them on the phone.

3) Rego’s CSR’s are supported by a sophisticated computer system allowing them to instantly display the customer account when you place a phone order. This coupled with our order entry/tracking system allows us to enter your order promptly and accurately. If you would like to know the status of any order, our CSR’s can track your order instantly. Our customers are also empowered to track their own orders online via our secured website. These efficiencies and many others allow us to deliver products and services that demonstrate real value to you.

4) On the subject of online convenience, our website gives our customers the flexibility and capability to view products online, place orders online, and track existing orders through the shop. And don’t forget to click on “What’s New” on our website menu bar, it is a great way to keep informed of our new products being regularly released.

5) Rego’s outside sales consultants also live by these commitments, and will:
-- look for opportunities to partner in building your profits
-- listen to your suggestions and comments
-- learn the answers to questions you may have
-- Earnestly try to meet your requirements professionally and with dispatch

Rego supports your retail efforts in a variety of ways to help educate your customers and sell through. They include:

-- end user brochure (4C’s) teaches the value of proper diamond grading
-- spectacular jewelry display systems designed to showcase your merchandise
-- dramatic point-of-purchase signage attracts in-store traffic
-- exciting TV commercials developed to connect with the audience
-- powerful newspaper admaker kits designed to catch the reader’s eye
-- hi-impact billboards graphics designed to build store traffic
-- vivid four color postcard program for direct mail campaigns

Thank you for taking a few minutes to learn more about our Company and how we focus on your success in the marketplace.

Our unique location in North Central Ohio enables us to staff with outstanding associates who are friendly, conscientious, and possess traditional values. We’re proud of our family of associates. They are dedicated to their craft and to providing you with the best value and most courteous service in the industry.

We mean it when we say every Rego Customer is a stewardship to serve.

John Bechtel
John is director of our loose diamond division. He oversees the purchase of all diamonds used in our manufacturing or sold through our loose stone division. John maintains our office in Antwerp, Belgium.

One example of our international network is our office and seat on the diamond exchange in Antwerp, Belgium. This direct connection allows us to provide the very best diamond value in both our finished goods and in loose diamonds. Please call us the next time you are looking for a diamond and let us demonstrate this to you, or if your prefer, we would be glad to arrange for you to visit our office in Antwerp, to buy directly from the busiest diamond bourse in the world.

The pieces in this collection represent the finest examples of Gemstones. In normal production jewelry, a mounting is made and mass-produced with stones cut to standard sizes. Our approach with this Sapience Collection is to procure the very best gemstones, polished to perfection to fully enhance the rough crystal. Mountings are then meticulously hand crafted and diamonds selected that best reveal the beauty of each stone. It is a time consuming method, but we think you will agree that these “gems of distinction” are well worth it.

Of course, due to the uniqueness of each item they are subject to prior sale. We would welcome the opportunity to produce a similar piece as the gems become available.

Do you or your customer have a special order or custom design in mind? The Revo540 Multiple-Axis Milling System, powered by Matrix 3D Jewelry Design Software, is a state-of-the-art 3D modeling machine which lets us take your ideas and transform them directly into a wax mold. Advanced technology helps Heather Kincaid (3rd generation in the business) translate your ring ideas (sometimes from scraps of paper) and massage them into original works of art. She specializes in special orders and custom designs. You can always depend on Heather for a clear, helpful, and prompt response. You will also find the rest of the customer service group eager and competent to serve you.